Google Analytics 4 is replacing Universal Analytics

 Wednesday, April 20, 2022

Google Analytics 4 is Google's next-generation measurement solution, and is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits.

We have started implementing Google Analytics 4 and expect to complete setup on all Managed WordPress hosting accounts by July 1, 2022, with the goal of having one year of historical data available when Google Analytics 4 stops collecting data next year.

If you'd like to have Google Analytics 4 implementation prioritized on any of your properties, please contact us.