Before You Begin

Make sure you have at least one list with subscribers. If you haven't created a list yet, start with How to Create a Mailing List.

Your MailPoet sending service is already configured - you don't need to worry about SMTP settings, sending limits, or authentication. Just compose and send.

Step 1: Start a New Email

1. In your WordPress dashboard, go to MailPoet > Emails
2. Click "+ New Email"
3. Select "Newsletter" from the campaign types

Step 2: Choose a Template

MailPoet offers a library of pre-designed templates. Pick one that fits your message, or start from a blank canvas. Don't overthink it - you can customize everything in the next step.

Step 3: Design Your Newsletter

The drag-and-drop editor makes this straightforward:

• Text - Click any text block to edit it. Change fonts, sizes, colors, and alignment.
• Images - Drag an image block in and upload your photo, or pick from your media library.
• Buttons - Add call-to-action buttons with custom text and links.
• Columns - Arrange content side by side.
• Dividers, spacers, social icons - Fine-tune the layout.

Your work is auto-saved as a draft, so you won't lose anything if you step away.

Tips for a good newsletter

• Keep it focused - one main message or topic per send
• Use a clear subject line that tells readers what to expect
• Include a call to action (a link, a button, a "reply to this email")
• Keep paragraphs short - most people scan emails on their phones

Step 4: Preview

Before sending, always preview your newsletter:

1. Click "Preview" in the top-right corner of the editor
2. Check how it looks on desktop and mobile views
3. Send a test email to yourself using "Send a preview" - enter your email address and click send

Review the test email in your inbox. Check that links work, images display correctly, and the text reads well.

Step 5: Send

1. Click "Next" to reach the send settings page
2. Choose which list(s) to send to
3. Confirm the sender name and reply-to address (these are pre-configured for your site)
4. Write your subject line if you haven't already
5. Choose to send immediately or schedule for a specific date and time
6. Click "Send"

That's it - your newsletter is on its way!

After Sending

Once your email is sent, MailPoet tracks opens, clicks, and unsubscribes. You can view these stats by going to MailPoet > Emails and clicking on your sent newsletter.

One Important Note: CAN-SPAM Compliance

By law, marketing emails must include your physical mailing address. MailPoet adds this automatically in the email footer. Make sure your address is set correctly under MailPoet > Settings > Basics. If you're unsure, contact us and we'll verify it for you.

Questions? Contact us at support [at] webops [dot] host or submit a support ticket. Our team is available 9am-5pm, 7 days a week (24/7 for emergencies).