Getting Started with Lists

Before you can send an email in MailPoet, you need at least one list of subscribers. Lists let you organize your contacts into groups - for example, "Event Registrants," "Newsletter Subscribers," or "VIP Clients" - so you can target the right people with the right message.

Your Default Lists

When we set up MailPoet on your site, a few default lists are created automatically:

• Newsletter mailing list - a general-purpose list for your subscribers
• WordPress Users - anyone with a login on your site
• WooCommerce Customers - if your site has an online store (WooCommerce only)

You can use these as-is, rename them, or create your own.

How to Create a New List

1. In your WordPress dashboard, go to MailPoet > Lists
2. Click the "+ New List" button
3. Give your list a name (e.g., "April Conference Attendees")
4. Add a description if you like - this is just for your reference
5. Click Save

That's it. Your new list is ready to receive subscribers.

Adding Subscribers to a List

There are a few ways to populate your list:

• Import from a file - Go to MailPoet > Subscribers > Import and upload a CSV or Excel file. You can assign subscribers to any list during the import process.
• Migrate from Mailchimp - MailPoet has a built-in Mailchimp importer. Go to MailPoet > Subscribers > Import and select the Mailchimp option.
• Subscription forms - Add a signup form to your website so visitors can subscribe on their own. Go to MailPoet > Forms to create one.
• Add manually - Go to MailPoet > Subscribers > Add New to add individual contacts.

Good to Know

• You can create as many lists as you need - there's no limit.
• A subscriber can belong to multiple lists at the same time.
• Deleting a list does not delete the subscribers in it. They'll still be in your subscriber database and any other lists they belong to.
• When sending an email, you choose which list(s) to send to - so plan your lists around the groups you'll actually want to message separately.

What's Next?

Once you have a list with subscribers, you're ready to send your first email. See our guide: Sending Your First Newsletter with MailPoet.

Want to understand the different types of emails you can send? Check out Types of Email Campaigns in MailPoet.

Questions? Contact us at support [at] webops [dot] host or submit a support ticket. Our team is available 9am-5pm, 7 days a week (24/7 for emergencies).