Your Independent Analytics Pro includes a powerful Overview Report that lets you create a custom dashboard showing exactly the metrics that matter most to your business. Instead of jumping between different reports, you can see everything in one place.

What is the Overview Report?

The Overview Report is like your personal command center for analytics. It displays data from all your saved reports in customizable modules—think of them as dashboard widgets you can arrange however you like.

You can display your data in different ways: pie charts, line graphs, top-ten lists, and more. The report updates hourly automatically, so you always have fresh insights.

Getting to the Overview Report

From your WordPress admin, click Analytics in the sidebar, then click Overview in the top menu. This is a Pro feature that's already activated on your WebOps Hosting site.

Adding Your First Module

Modules are the building blocks of your Overview Report. Here's how to add one:

• Scroll to the bottom of the Overview Report
• Click the Add Module button
• Choose from 10 different module types (explained below)
• Configure what data you want to see
• Click Add Module to save it

You can also click the Add Module button in the toolbar at the top, which automatically scrolls you to the bottom.

The 10 Module Types

Each module type displays your data differently. Choose the one that best fits what you're tracking:

1. Quick Stats

Shows summary numbers like total visitors, views, and bounce rate—great for seeing performance at a glance.

2. Line Chart

Displays trends over time. Perfect for watching traffic growth or spotting patterns in your data.

3. Pie Chart

Shows proportions visually. Ideal for seeing what percentage of traffic comes from different sources.

4. Bar Chart

Compares different items side by side. Good for ranking pages or comparing traffic sources.

5. Top 10 List

Lists your top items with key metrics. Use this to quickly see your most popular pages or best referrers.

6. World Map

Shows where your visitors are located geographically. Great for understanding your audience reach.

7. Table

Displays detailed data in rows and columns. Best when you need to see multiple metrics at once.

8. Single Stat

Highlights one important number. Perfect for tracking your most critical metric.

9. Comparison

Compares two time periods. Use this to see if you're improving month over month.

10. New vs. Returning

Shows the split between new and returning visitors. Helps you understand audience loyalty.

Customizing Modules

When adding or editing a module, you'll see several options:

• Name - Give your module a descriptive title like "Top Blog Posts" or "Social Media Traffic"
• Report - Choose which saved report to pull data from (Pages, Referrers, etc.)
• Sort By - Pick the metric to sort by (Views, Visitors, Bounce Rate, etc.)
• Sort Direction - Choose highest to lowest or lowest to highest
• Date Range - Select Today, Yesterday, Last 7 Days, Last 30 Days, or other ranges

Each module type has its own specific options tailored to how it displays data.

Editing and Managing Modules

Once you've added modules, you can manage them easily:

• Edit - Hover over a module header and click the gear icon to change settings
• Resize - Click the layout icon to toggle between one and two columns wide
• Reorder - Click Reorder Modules in the toolbar, then drag modules to new positions
• Replace - While editing, click Change Module Type to switch to a different visualization
• Delete - Hover over a module and click the trash icon to remove it

Refreshing Your Data

The Overview Report updates automatically every hour. If you want to see the most recent data right now, click the Refresh button in the toolbar. This pulls fresh data up to the current moment.

Building Your Perfect Dashboard

Here are some popular dashboard setups our clients use:

• Content Performance - Quick Stats + Top 10 Pages + Line Chart of Views
• Marketing Dashboard - Referrers Pie Chart + Campaign Performance + Conversion Rates
• Business Overview - Revenue Stats + Top Products + Geographic Map + New vs. Returning
• Traffic Monitor - Quick Stats + Referrers Bar Chart + Top 10 Pages + Line Chart

The best dashboard is one that answers your specific business questions at a glance.

We Can Build Your Dashboard

Not sure which modules to use or how to set them up? The Overview Report is incredibly flexible, and we're happy to help you design the perfect dashboard for your needs. We can set up modules that track the metrics most important to your business and arrange them in a way that makes sense for you.

Want help creating a custom Overview dashboard? Contact us at support [at] webops [dot] host or submit a support ticket. Our team is available 9am-5pm, 7 days a week (24/7 for emergencies).

Next in this series: Learn how to track your marketing campaigns with UTM parameters and the Campaign Builder.