Speed Optimization

Your website is your first impression and with today's short attention spans, if your website takes too long to load, visitors will simply click away and go elsewhere. With a fast loading website, however, not only are visitors more likely stay on your site and interact with your content but they are also more likely to share, attracting more traffic and business.

A fast website can also improve your search engine ranking because Google and other search engines now factor website speed into their ranking algorithms. This means that if your website loads quickly, you are more likely to appear higher in search results.

Finally, a fast website can increase conversions. When visitors are able to quickly find what they are looking for on your website, they are more likely to take action, such as making a purchase or signing up for your newsletter.

Our WordPress Speed Optimization service employs a number of techniques to improve your website's speed, including image optimization, page caching, object caching and using a content delivery network (CDN) among others. 

Contact us today for a quote on speed optimization to attract new visitors, increase conversions, and improve your search engine ranking.

Our Process
Content Delivery Network (CDN)

It takes time to get content from your server’s physical location at Point A to a visitors’s location at Point B. Our CDN integration mitigates this distance problem by caching the content delivering it from the location closest to the visitor.

Object Caching

Leveraging the Redis in-memory data store, we configure an object cache to store the results of expensive and/or frequent database queries in a way that makes them easy to retrieve, and eliminates the need for repeated access to the database.

Image Optimization

We optimize your images by making them smaller, configuring correct dimensions, using fast-loading next generation WebP format and implementing fast loading low-quality placeholders.

Lazy Loading

When we enable Lazy Load on your site, we are configuring images and iframes so only the content that is currently visible in the viewport is loaded initially, while the rest is loaded as needed while you scroll down the page. This can have a dramatic impact on media heavy pages.

Render-blocking Resources

We modify the way CSS and JavaScript are delivered, loading them asynchronously in the case of CSS and deferring JavaScript. Without needed to download these resources before displaying the page, website content will be displayed much more quickly.

Minification of JS and CSS

Minification of JS, CSS and HTMl eliminates extra white space characters, new line characters, and comments. Requires testing to ensure nothing breaks visually.

Unique CSS

Unique CSS creates a separate single CSS file for each page of your site, where the only defined styles are the ones required to properly style that particular page. Without unused CSS definitions weighing it down, the CSS file is smaller, faster to transmit, and easier for the browser to parse.

Browser Caching

With browser caching enabled, static content on the site is stored locally on the user’s device the first time it is requested. After that, the content is pulled from the device’s local storage until the browser cache expires. Displaying a local image will always use fewer resources than transferring an image across the internet, no matter how fast your connection may be.

Frequently Asked Questions
It varies based on the complexity of the website but we usually complete an optimization in 5 working days.
This often depends on how heavy the website's pages are but we are usually able to get a site to at least below 3 seconds.
No, our WordPress speed optimization service is available to all websites, regardless of where they are hosted.
We use Google PageSpeed Insights and GTmetrix to measure page speed.
No, there will be no downtime. If for some reason we are unable to perform the optimizations on the website, we will clone the site to a staging site, perform the optimizations there and copy the changes over.
Available as an Addon to any Hosting Plan!
Let's talk about speeding up your website! We’ll get right back to you with a quote or to schedule a call to discuss!

Get in Touch